The Arro HQ Team

Get to the know the brains and the faces behind Arro HQ. We are passionate about creating a vibrant creative hub for like minded individuals who thrive on interaction with driven business people.


Lulu Reid

Lulu Reid (nee. Louise Chamberlain) moved to Melbourne an hour after finishing her last VCE exam in Hamilton, Victoria. After a gap year, Lulu commenced her career as a junior in an institutional architectural practice in Melbourne’s CBD, she soon realised her passion for a career in this field, studied part time 4 nights a week at RMIT to graduate with an Associate Diploma in Architectural Drafting in 2000.

After 7 years within the architectural practice Lulu branched out to work for Monash University in their Facilities & Services department then went onto working with Sportsgirl Head Office as a Project Manager in their Store Development Department. Lulu enjoyed the pace of retail fitout project management so much that she went onto working for an institutional shopfitting company, initially as their senior project manager then finally as their Operations Manager.

After having her first child in 2010, Lulu started her own project management business, Retail PMS. Mid 2015, Lulu and her family made the coastal lifestyle change and moved to Torquay.


Simon Reid

Simon commenced his working career with an apprenticeship in the family plumbing business. After various stints travelling the world as a ski guide and bicycle courier, he settled back in Melbourne and commenced a law degree at Monash University – completing and being admitted to practice in 2001. He was a partner in a Collins Street law firm and, more recently, founded KKR Lawyers (Arro’s predecessor).

The law and legal industry must evolve with the needs of its clients and Simon wasn’t satisfied it was evolving quickly enough. Arro was conceived to fill this deficiency.

Simon wants Arro to continue to evolve as one of Australia’s first truly modern law firms. Together with a dedicated team, he offers a 21st century legal solution for your 21st century business.

Simon is bald and decries the overuse of the work ‘awesome’. He’s participating in the ‘Weisse Rausch”, bib number 65 (a downhill race in St Anton am Arlberg) next month for his 5oth.

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