How does Arro HQ work?

Why does Arro HQ exist? And how do the owners and creators of this new concept for Geelong see it working?

Why we created Arro HQ.

There is an increasing movement of professionals from Melbourne to new lifestyle towns that fall within a 1.5 hour drive of the CBD. These new communities are fostering a growing number of experienced business people and new entrepreneurs who are looking for a work-life balance enabled by the digital economy.

After making the lifestyle move to Torquay in 2015 from Melbourne inner city living we hadn’t fully appreciated the grind of the daily commute for Simon to his Melbourne office. As a family we wanted to see Simon more often so we could spend more quality time together. Also being new to the area we wanted to create new networks within the greater community.

Arro HQ was our solution to the commuting issue and also a great way to connect and create new networks in the region. Our vision is for Arro HQ to be a space for likeminded people, creatives, start-ups, commuters, freelancers, consultants and other small businesses to join, collaborate, share and workshop ideas and help each other grow. 

Arro HQ is communal office space for rent, designed to make the most of the original warehouse features and natural light with the hope to invoke creativity and inspire its members.

Get to the know the brains and the faces behind Arro HQ. We are passionate about creating a vibrant creative hub for like minded individuals who thrive on interaction with driven business people.


Lulu Reid

Lulu Reid (nee. Louise Chamberlain) moved to Melbourne an hour after finishing her last VCE exam in Hamilton, Victoria. After a gap year, Lulu commenced her career as a junior in an institutional architectural practice in Melbourne’s CBD, she soon realised her passion for a career in this field, studied part time 4 nights a week at RMIT to graduate with an Associate Diploma in Architectural Drafting in 2000.

After 7 years within the architectural practice Lulu branched out to work for Monash University in their Facilities & Services department then went onto working with Sportsgirl Head Office as a Project Manager in their Store Development Department. Lulu enjoyed the pace of retail fitout project management so much that she went onto working for an institutional shopfitting company, initially as their senior project manager then finally as their Operations Manager.

After having her first child in 2010, Lulu started her own project management business, Retail PMS. Mid 2015, Lulu and her family made the coastal lifestyle change and moved to Torquay.


Simon Reid

Simon commenced his working career with an apprenticeship in the family plumbing business. After various stints travelling the world as a ski guide and bicycle courier, he settled back in Melbourne and commenced a law degree at Monash University – completing and being admitted to practice in 2001. He was a partner in a Collins Street law firm and, more recently, founded KKR Lawyers (Arro’s predecessor).

The law and legal industry must evolve with the needs of its clients and Simon wasn’t satisfied it was evolving quickly enough. Arro was conceived to fill this deficiency.

Simon wants Arro to continue to evolve as one of Australia’s first truly modern law firms. Together with a dedicated team, he offers a 21st century legal solution for your 21st century business.

Simon is bald and decries the overuse of the work ‘awesome’. He’s participating in the ‘Weisse Rausch”, bib number 65 (a downhill race in St Anton am Arlberg) next month for his 5oth.

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